mcdonalds
fruit smoothies sitelet

Remember Grimace? Wouldn't he be the perfect whatever to rep these smoothies. The smoothies are purple. He's purple. Maybe, like, a buffer, slimmed-down version of Grimace to show off all the health benefits that go along with drinking fruit smoothies. Also, did you know there's a video out there where Ronald and the gang visit a planet full of Grimaces(Grimi)? That's got to be some freaky shit.

client: Tribal DDB
role: Sr. Art Director
duties: Art Direction, Design, Animation